At ThingLink I was responsible for the UI design of the service – from the icons to the user-flow. Additionally, I was also responsible for most of the front-end styling. I have overseen three complete redesigns of the service, most importantly this version which saw its transition from a publishing tool to a social microblogging platform. During the transition, intense user-testing and A/B-testing of the service was also done to optimise visitor-conversion and user-retention. The current service is responsive, mobile and touched by over 1 million users daily. Working design workflows and methodologies into an agile workflow made for some great experiences and learning!