Heidi Uppa

Heidi Uppa (MA, MISTD) has a professional background as a graphic designer specialized in branding, visual identities and packaging design. She has over ten year experience in challenging design projects in Finland and abroad in different agencies and as an entrepreneur. During the last couple of years Heidi has also been lecturing and teaching in Aalto ARTS. Her research subject is about construction of collective identities, cultural differences and how they are connected to visual symbols and imagery. The process of identity construction is particularly important when we are shaping our future with of new, more sustainable cultures and practices.